City of London Corporation · Accessibility in the City

The £446 Billion
Purple Pound

Disabled people and their households wield £446 billion in annual UK spending power. SMEs that remove access barriers — powered by Physical AI — don't just do the right thing. They unlock the biggest untapped market in Britain.

Explore the Opportunity City Belonging Project →
£446B
annual UK spending power of disabled people and their households — the Purple Pound
1-in-5
UK adults live with a disability — the most sizeable underserved customer and talent segment in the economy
200
business leaders, experts and people with lived experience gathered at the Old Bailey for the City's Accessibility in the City event
£0
cost to most SMEs of the simplest accessibility steps — yet most haven't taken them
The Call to Action

Accessibility is not a peripheral issue — it is a business issue

At the City of London Corporation's Accessibility in the City event, hosted at the Old Bailey by Sheriff of London Deputy Keith Bottomley, small and medium-sized businesses across the Square Mile heard a clear message: the £446 billion Purple Pound is not a charity ask. It is a competitive advantage waiting to be claimed.

Removing access barriers opens the door to a wider pool of disabled talent, allows businesses to retain valuable skills and lived expertise, and creates environments where more employees can contribute fully and productively.

Improving accessibility also reaches new customers, improves products and services, and strengthens reputation — at a time when consumers increasingly choose brands that reflect their values.

"With £446 billion in annual spending power among disabled people and their households in the UK, businesses that make their products, services and workplaces accessible can reach more customers, attract more talent and create better experiences for everyone."
Deputy Keith Bottomley · Sheriff of London · City of London Corporation
The City Belonging Project

The Accessibility in the City event is part of the City Corporation's City Belonging Project — a programme that aims to create a Square Mile where everyone can belong, thrive and succeed, regardless of disability, background or circumstance.

Supporting businesses to become more accessible is central to this mission: wider employment opportunities, better customer experiences, and a City that is truly welcoming to all residents, workers, visitors and businesses.

Practical Guidance Covered
Workplace adjustments
Flexible working
Inclusive meetings
Digital accessibility
Communication design
Inclusive customer service
The FSM Angle

Physical AI multiplies the Purple Pound

Accessibility guidance tells businesses what to change. Physical AI, automation and robotics are how they change it at scale — without breaking the budget.

Workplace Access

Cobotic workstations for every role

Adjustable-height robotics, voice-activated tools and AI-powered screen readers mean workplace adjustments happen automatically — no HR form, no delay, no stigma. Every workstation becomes accessible by default.

Customer Experience

AI navigation and service robots

Physical AI guides customers with visual or cognitive impairments through City offices, retail floors and hospitality venues. Automated counters offer BSL video relay, live captioning and easy-grip interfaces — no specialist training required.

Talent Retention

Keep skills, not just headcount

When Physical AI removes the physical barriers that force disabled employees out of work — fatigue, pain, inaccessible travel, unsupported communication — businesses stop losing their most experienced people to circumstances, not performance.

The Business Case

Accessibility is opportunity — not obligation

The City of London Corporation's event was not about compliance. It was about showing SMEs that good intentions must become action — and that designing with everyone in mind makes better products for everyone.

Physical AI and automation are the lever that makes those intentions commercially sustainable. When assistive technology is embedded in the operating model — not bolted on — the cost of inclusion falls to near zero, and the benefit compounds.

Learn about the City Belonging Project →
Wider talent pool
Removing barriers gives businesses access to disabled people's skills, experience and lived expertise — a talent pool that competitors continue to overlook.
New revenue streams
£446 billion in annual spending — customers who actively seek and reward accessible businesses. Physical AI unlocks this market at scale.
Stronger reputation
Consumers choose brands that reflect their values. Visible commitment to accessibility is increasingly a commercial differentiator — not a footnote in a CSR report.
"

Accessibility and inclusion are no longer peripheral issues. They are business issues and issues of opportunity — and whether people feel that a place, organisation, product or service is genuinely open to them.

Deputy Keith Bottomley · Sheriff of London · City of London Corporation
Where FSM Fits

Future of Smart Machines provides the Parliamentary presence and physical AI standards that give City of London businesses the framework they need to turn accessibility ambition into accessible infrastructure. We connect the human case with the automation tools that make it affordable at scale — so the Purple Pound stays in London.

Ready to claim your share of the Purple Pound?

Join FSM and the City of London's Accessibility in the City movement.

Get Involved →